Online/WoM
We can track and provide analysis from online news sources, blogs and message boards to help clients understand the tonality of online consumer comment and evaluate the success of online communications.
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AMEC
Millward Brown Precis is a founder member of
AMEC
, Association for Measurement and Evaluation of Communication. Millward Brown Precis won the top Platinum award at the 2006 AMEC Communication Effectiveness Awards.
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Online Content, News and Blogs
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"Intelligent use of media analysis to inform a pre-launch campaign. This is how it should be done."
Professor Anne Gregory, Centre for Public Relations, Leeds Metropolitan University.
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