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Online/WoM

We can track and provide analysis from online news sources, blogs and message boards to help clients understand the tonality of online consumer comment and evaluate the success of online communications. Click here for further details.


AMEC

Millward Brown Precis is a founder member of AMEC, Association for Measurement and Evaluation of Communication. Millward Brown Precis won the top Platinum award at the 2006 AMEC Communication Effectiveness Awards.

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"The evaluation report proved to be an invaluable resource in the renegotiation with Orange immediately following the Film Awards in 2006, and was a significant contributing factor in securing the renewal of Orange as title sponsor of the Awards in 2007 which is now confirmed."

Simon Farley, BAFTA.