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Online Word of Mouth


We can track and provide analysis from online news sources, blogs and message boards to help clients understand the tonality of online consumer comment and evaluate the success of online communications. Click here for further details.



Two innovative ways to measure social media


Click here to read the article by Duncan Southgate, Director Global Innovations, Millward Brown.

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"Intelligent use of media analysis to inform a pre-launch campaign. This is how it should be done."

Professor Anne Gregory, Centre for Public Relations, Leeds Metropolitan University.