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Online/WoM

We can track and provide analysis from online news sources, blogs and message boards to help clients understand the tonality of online consumer comment and evaluate the success of online communications. Click here for further details.


AMEC

Millward Brown Precis is a founder member of AMEC, Association for Measurement and Evaluation of Communication. Millward Brown Precis won the top Platinum award at the 2006 AMEC Communication Effectiveness Awards.

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News

"Precis' analysis acted as a bespoke media exercise for our client as it provided an overview of our campaign in measurable terms. By using distinctive sections from the report we were able to underpin the success of the campaign to our client."

Suzanne Kelly, Senior Consultant, Hill & Knowlton.